Global retail trading firm PU Prime has been named the official Regional Sponsor of the Argentine Football Association (AFA), the company announced today (Friday). This sponsorship aims to strengthen PU Prime’s presence in key international markets, particularly in Canada, which will co-host the 2026 World Cup alongside the U.S. and Mexico.

“We are proud to partner with such an iconic institution. Just as AFA has become a dominant force in world football, PU Prime is on the same journey to establish itself as one of the most successful brands in its sector, constantly challenging and innovating,” Daniel Bruce, Managing Director of PU Prime, said.

Extensive Marketing Rights

According to the company’s announcement, the agreement grants PU Prime extensive marketing rights, including exclusive contests, promotional campaigns, and branding collaborations with Argentina’s football team.

The company will also receive VIP access and hospitality packages, providing a unique engagement platform for clients and fans. With the 2026 World Cup drawing closer, AFA sees Canada and the U.S. as prime territories for strengthening its global image.

You may also like: XBO.com Becomes the Official Global Sponsor of the Argentina National Football Team.

"With the World Cup just under 15 months away, the excitement is already starting to build. We hope this agreement with PU Prime will provide both sides with a valuable, long-lasting, and mutually beneficial collaboration," AFA President Claudio Fabián Tapia added. "We continue to work with strategic partners who share our principles both on and off the field, and we are therefore excited to continue developing strategic territories such as Canada and the United States."

2026 World Cup

The partnership is expected to drive significant visibility for PU Prime, particularly in Canada, where football’s popularity is on the rise ahead of the World Cup. Founded in 1893, the Argentine Football Association is one of the oldest football federations globally. Its legacies include multiple World Cup victories. On X (formerly Twitter), the club has more than 6 million followers.

Early this month, Admirals (formerly Admiral Markets) sold its Australian unit to PU Prime. With this acquisition, PU Prime acquired an Australian Financial Services (AFS) license. Founded in 2015, the company also holds operational licenses in Mauritius, Seychelles, and South Africa.

Source: Finance Magnates