Swissquote, the Switzerland-listed online trading platform, has launched a new merchandise store selling caps and T-shirts. Branded as The Swissquote Store, all the products follow a trading-related theme.

Clothes for Traders

“Finance with flair,” reads the message on the store’s homepage. “Bold, irresistible. From the bank to your wardrobe.”

One cap listed on the store features the slogan “Market Cap”, while one of the T-shirt designs carries the phrase “Wwallstreet Boys”. At present, the store offers only one cap and one T-shirt style in four designs. The cap is priced at CHF 21.90, and each T-shirt costs CHF 39.90.

However, The Swissquote Store currently delivers merchandise only within Switzerland.

Swissquote’s Broader Ambitions

Although Swissquote is widely recognised as a Swiss brand, the trading platform has a significant presence beyond its home market.

As Finance Magnates reported earlier, Swissquote closed 2024 with record revenue of CHF 661 million and a pre-tax profit of CHF 345.6 million. It is now aiming for a pre-tax profit of CHF 500 million by 2028. For 2025, the company has set a revenue forecast of CHF 675 million and a pre-tax profit of CHF 355 million. However, this represents modest growth—just 2.1 per cent for revenue and 2.7 per cent for pre-tax profit.

Last year, the platform saw a strong rise in demand for cryptocurrencies. Its net crypto asset income surged by 353.2 per cent to CHF 85.5 million, accounting for about 13 per cent of its total revenue.

That said, Swissquote’s 2025 outlook does not reflect the potential trading activity driven by tariff-induced market volatility. GCEX recently told Finance Magnates that it recorded its “strongest trading days” after US President Donald Trump’s tariff announcements, with FX spot trading volumes increasing by 250 per cent. Meanwhile, Gold-i reported a tenfold rise in FX and Equity Index price rates.

Source: Finance Magnates