zondacrypto, a European digital currency exchange, has appointed Australian cyclist Tiffany Cromwell as a brand ambassador. The partnership follows Zondacrypto’s title sponsorship of the Canyon/SRAM zondacrypto team in October last year.

zondacrypto recently obtained a license from the Cyprus Securities and Exchange Commission (CySEC), adding to its existing regulatory approvals. The company has over 1.3 million active users and described the license as part of its effort to offer a secure trading platform.

Expanding Sponsorships with Cycling Partnership

"It is an honour to support an athlete as talented as Cromwell", said Przemysław Kral, CEO of zondacrypto.

The exchange sponsors multiple cycling events, including the Strade Bianche, Milano-Sanremo, Giro d’Italia, and Tour de Pologne. It also sponsors sports teams such as Bologna FC, Juventus FC, Atalanta BC, and AS Monaco. Additionally, it supports individual athletes, including F2 driver Arthur Leclerc, cyclist Katarzyna Niewiadoma, and tennis player Magdalena Fręch.

"This partnership further cements the relationship between zondacrypto and Canyon/SRAM, and it is a privilege to work with an athlete whose drive for high performance and consistency in cycling, aligns with our goal for fast, secure, and regulated cryptocurrency trading," Kral added.

Our collaboration with Canyon//SRAM zondacrypto @WMNcycling is gaining momentum. The ambassador peloton has just been joined by Tiffany Cromwell! @tiffanycromwell 🚴

The Australian rider is known as a road racing champion, but she also makes her mark in the gravel world.… pic.twitter.com/YzsyJWyn2i

— zondacrypto (@zondacrypto) March 24, 2025

Expanding Reach Through Sports

zondacrypto is expanding its reach through partnerships with football clubs and cycling event sponsorships. These efforts are part of the company’s strategy to grow its presence in Europe, beyond its dominant Polish market.

zondacrypto has seen Italy become its second-largest market due to an increase in customer numbers. The firm is focusing on growing euro-based transactions and securing additional regulatory licenses.

The company also introduced its native ZND token, which has been well-received by traders. CEO Przemysław Kral remains optimistic about Bitcoin’s future, predicting price increases driven by institutional adoption.