During this year's iFX EXPO International in Cyprus, EXANTE’s Chief Marketing Officer, Adrian Coxon, had a conversation with Finance Magnates Co-CEO, Andrea Badiola Mateos. They discussed how the company is expanding into new markets, investing in proprietary technology, and adapting to the increasing influence of artificial intelligence.

Expanding Where Clients Are
EXANTE recently opened offices in Dubai and Poland. Dubai was a strategic move into a key financial hub, while Poland came from organic client demand. “We didn’t push – the clients came to us,” Adrian said. EXANTE now supports the region with local offices and community efforts, including school PC donations and event sponsorships.

Events Built Around Clients

The Horizon event series reflects EXANTE’s client-first mindset. These invite-only gatherings feature economists from firms such as KPMG and the LSE, offering market insights without providing financial advice. “It’s about keeping clients informed, not selling to them,” Adrian noted.

Tech-Led Growth
With a proprietary platform built in-house, EXANTE is scaling fast. Their new CTO, Richard Frost, is revamping products, such as options trading, based on direct user feedback. “We want to build what traders need, not copy what’s out there,” Adrian said.

AI in Action
EXANTE uses AI across its marketing, tech, and compliance teams. “There’s an AI arms race,” Adrian said. “Fraud is evolving, and we’re using AI to stay ahead.” The company also recently hosted a compliance event in Malta to explore how AI is shaping regulation and the onboarding process.

👉 Watch the full interview with Adrian Coxon

About EXANTE

EXANTE is a global investment company that provides direct access to the financial markets through our client-centric trading and investment solutions. With over a decade of experience delivering bespoke service to our clients, we are authorised and regulated by the FCA (UK), CySEC (Cyprus) and SFC (Hong Kong) and our footprint extends across 30+ global locations including London, Cyprus, Malta, and Hong Kong.

Source: Finance Magnates