BMW will integrate Chinese startup DeepSeek’s AI into its new vehicles sold in China from late 2025.

  • The move aims to enhance in-car intelligence and user experience for local consumers.

  • It reflects BMW’s broader strategy of partnering with regional tech firms to align with China’s innovation ecosystem.

  • AI is viewed as key to driving future vehicle innovation and global competitiveness.

  • The announcement was made at the Shanghai Auto Show.

Deepseek
Source: Forex Live