The second and final day of the Finance Magnates Africa Summit (FMAS:25) is now underway at the Cape Town International Convention Centre. Following a packed first day of discussions and networking, today’s agenda continues to highlight key topics across online trading, fintech, crypto, and payments.

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Industry professionals have returned for another round of expert panels, live sessions, and business engagement, marking the close of the region’s largest finance-focused gathering.

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Personalization Strategies in Financial Services Marketing

On the Centre Stage, industry professionals discuss the session titled “Now it’s Personal: Marketing for Financial Services.” The panel featured marketing leaders including Ziad Melhem of CFI Financial Group, Alicja Radwanska of SciChart, Alex Stefanidis of HFM, Yudhvir Ranchod of Peach Payments, and Ivan Nemorin of JP Markets.

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The discussion focuses on evolving strategies in financial marketing, emphasizing personalization, digital engagement, and audience targeting. Panelists share insights on how financial brands are adapting to changing customer expectations while maintaining compliance and building trust in competitive markets.

Structured Approaches to Long-Term Trading

On the Exchange Stage, Chantel Snyman, CEO of TradeWithChantel, leads a session titled “From Guesswork to Game Plan: Building a Trading Strategy That Sticks.” The presentation focuses on the importance of developing a structured and consistent approach to trading.

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Snyman outlines key elements of a sustainable strategy, including planning, analysis, and risk management. The session aims to provide attendees with practical guidance for moving beyond ad hoc decision-making and toward more disciplined, rules-based trading practices.

Practical Strategies for Picking Winning Stocks

On the Exchange Stage, Tammy Da Costa, CFTe, an independent analyst and trader, presents a session titled “Trading 102: Taking Stock of Picking Stocks.” The session focuses on practical approaches to stock selection, examining fundamental and technical factors that influence equity performance.

Da Costa discusses key considerations for traders looking to refine their stock-picking strategies, including market trends, sector analysis, and timing. The session aims to provide attendees with a structured framework for making informed trading decisions.

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Profit-Driven Insights for IBs, Affiliates

On the Exchange Stage, Sherwan Zeybo, Global Head of Business Development at EC Markets, delivered a session titled “Partnership to Profit: Essential Insights for IBs & Affiliates to Maximize Growth.”

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The presentation focuses on strategies for introducing brokers and affiliates to enhance their performance and business impact. Zeybo highlightes key growth drivers, including client acquisition, retention techniques, and the role of technology in scaling operations.

The session emphasizes building sustainable partnerships and optimizing revenue opportunities in competitive market environments.

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Trump, Tariffs, and Market Uncertainty Return

On the Centre Stage, a panel of experts discussed the session titled “Macro Outlook: Trump, Tariffs, and The Return to Uncertainty Markets.” Speakers included Hormoz Faryar of ATFX Connect, Blake Player of VALR, Elke Brink of PSG Wealth R21, and Lethu Lushaba of HFM.

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The discussion focuses on the potential impact of global political developments, including US policy shifts, trade tensions, and broader geopolitical uncertainties. Panelists share insights into how these factors may influence market sentiment, investment strategies, and economic stability in the months ahead.

Price Action Strategy with Risk Management

On the Exchange Stage, Ross Larter, Owner of Sure Trading, delivered a session titled “Trading a Price Action Strategy with Correct Risk Management.”

The presentation focuses on identifying market movements through price action techniques and the importance of aligning these strategies with effective risk management practices.

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Larter emphasizes maintaining discipline, setting clear trade parameters, and managing exposure to enhance long-term trading consistency and performance.

Breaking Barriers in African Payment Systems

On the Centre Stage, industry leaders convened for a session titled “Payments in Africa: Breaking Barriers, Bridging Borders.” The panel featured Hannalie Marsh of Women in Payments Africa, Anton Anitsev of Visa, Rahul Jain of Peach Payments, Andrey Kalashnikov of Match2Pay, and Adetola Oloke of Kora.

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The discussion focuses on the growing payments landscape across the continent, with emphasis on improving cross-border transactions, expanding access to financial services, and addressing infrastructure challenges. Panelists share perspectives on innovation, regulatory developments, and collaboration as drivers of regional integration and growth.

AI and Automation Transform Financial Services

On the Exchange Stage, Ivan Rojas, International Sales Director at Nelogica, and Angelos Gregoriou, CEO and Co-Founder of Dynamic Works Syntellicore, led a session titled “The Intelligent Future of Financial Services: AI, Automation & Brokerage Innovation.”

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The discussion focused on the integration of artificial intelligence and automation within financial services, particularly in brokerage operations. The speakers highlighted emerging technologies that are shaping efficiency, decision-making, and client engagement, while also addressing challenges related to implementation and adaptation in a rapidly evolving landscape.

Industry Panel Discusses Prop Trading Trends

On the Centre Stage, industry professionals gathered for a session titled “Prop Trading is Here to Eat Your Lunch!” The panel included Jesse Waiganjo of Brokeree Solutions, Siju Daniel of ATFX, Antreas Pilavakis of FunderPro, and Nathan Meyer of WeFunded.

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The discussion explores the growing impact of proprietary trading on the broader financial services sector. Panelists examine shifts in trader behavior, the appeal of funded accounts, and how traditional brokerages are adapting to the rise of prop trading models.

Insights on Trading Discipline and Strategy

On the Exchange Stage, Avramis Despotis, Founder and CEO of Tradepedia, and Reino Deetlefs, Chief Africa Instructor at Tradepedia, delivered a session titled: Mastering Market Moves: Insights from ‘No One Listens to the Guru.’

The discussion focused on practical techniques for identifying market trends and managing trades with discipline. The speakers emphasized data-driven decision-making over reliance on forecasts or opinions, highlighting the importance of technical analysis and trader education in navigating financial markets.

Gold and Oil Outlook 2025

On the Centre Stage, a panel moderated by Adam Button, Chief Currency Analyst at ForexLive, discussed the outlook for gold and oil in 2025.

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Panelists Nick Beukes of Agrisa Commodities, Shah Mohammad of TradingPRO, Zulpha Achmat from JustMarkets, and Francois du Plessis of ATFX examined both the long-term trends and short-term volatility expected in these key commodities.

The session provides insights into market dynamics, supply factors, and potential challenges influencing price movements in the year ahead.

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Trading News in Highly Volatile Markets

On the Exchange Stage, Zain Vawda, Market Analyst at MarketPulse by OANDA, presented strategies on “How To Trade The News In Hyper Turbulent” market conditions.

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Vawda outlines key considerations for managing risk and capitalizing on volatility when unexpected events impact financial markets. The session focuses on practical approaches to navigating rapid price movements while maintaining discipline and a clear trading plan.