Devexperts has integrated EAERA’s customer relationship management (CRM) system into its DXtrade platform, allowing brokers to access CRM tools directly within the trading environment.

The move links back-office automation of EAERA, the technology provider for forex companies, with DXtrade’s trading infrastructure. The integration offers brokers using DXtrade access to EAERA’s tools for onboarding, compliance, performance tracking, and client segmentation.

Its features reportedly include automated KYC flows, dashboards for monitoring trading behavior, role-based access for staff, and affiliate management tools.

Automation Added to Trading Infrastructure

According to DXTrade, the CRM system enables brokers to monitor and manage trader activity through a single interface. Functions such as trader acquisition, verification, and ongoing engagement can now be handled without switching platforms.

EAERA also incorporates AI-based segmentation features to categorize clients by behavior. According to both firms, the integration aims to streamline brokerage operations by connecting client management and trading tools.

DXtrade is a multi-asset trading platform with cloud-based deployment and risk controls. It supports white-label use and is designed to operate across desktop and mobile devices. The system is used by brokers and proprietary trading firms and includes features such as configurable trading permissions and order routing.

Use Cases for Prop Firms and Brokers

The new integration is positioned to support brokers working with performance-based models, particularly in proprietary trading. Tools for real-time insight into trading behavior remain a key part of DXtrade’s analytics suite.

Expect ongoing updates as this story evolves.

Source: Finance Magnates