Australian trading platform Mitrade has signed on as the official regional CFD sponsor for Argentina's national football team, betting on the World Cup champions' popularity across Southeast Asia and Australia to expand its user base.

Mitrade Teams Up with Argentine Football Association

The Melbourne-founded company announced the partnership today (Tuesday), calling it part of their “Rise with Champions” campaign. Argentina's national team jerseys are outselling those of traditional football giants throughout the region, according to the company.

Kevin Lai, Mitrade's vice president, drew parallels between football strategy and trading. “Football, like financial markets, requires analytical thinking, quick decision-making and strategic insight, qualities that resonate strongly with the mindset of our users across Southeast Asia and Australia,” he said.

The Argentine Football Association (AFA) has been building ties across Asia-Pacific since Lionel Messi led the team to World Cup victory. A friendly match in Jakarta sold out with 60,000 fans attending, while Australian supporters have shown growing interest in the team, particularly around Messi.

Argentine Football Embraces Financial Partnerships

This is not the first time Argentina’s national football team has partnered with a firm from the retail trading sector. In 2022, the cryptocurrency exchange Binance signed a five-year agreement with the AFA. In 2023, XTrend, a CySEC-regulated broker, became a regional fintech sponsor of Lionel Messi and his teammates.

Earlier this year, digital asset platform XBO.com joined as a partner of the AFA, followed shortly by online trading platform PU Prime, whose official signing ceremony occurred several months later.

As for Mitrade, the company secured Lloyd’s backing for a $1 million additional trader protection plan at the start of 2025, following in the footsteps of other brokers offering similar solutions, including ATFX and VT Markets.