After a months-long delay caused by tariff-related market swings, EToro is set to launch its U.S. IPO with stronger-than-expected investor interest, potentially pricing above its marketed range, Bloomberg reported.

The renewed momentum offers a glimpse into the shifting sentiment around tech listings and retail trading platforms in a post-volatility climate. The Israel-based trading and investment platform, along with several early investors, plans to offer 10 million shares priced between $46 and $50 each.

However, according to sources cited by Bloomberg, demand for the IPO has already exceeded supply several times over, putting upward pressure on the final pricing. The decision will be finalized late Tuesday, though it remains subject to change.

Market Uncertainty Subsides After Tariff Shock

eToro had previously postponed its IPO after U.S. President Donald Trump’s tariff announcements on April 2 sent markets into a tailspin. The firm was one of several waiting for calmer conditions before reviving public listing efforts. Now, with volatility cooling, eToro appears poised to re-enter the market on more favorable terms.

While Robinhood Markets Inc. continues to trade at a lofty forward price-to-sales ratio exceeding 10, eToro is being valued more conservatively, between four and five times its first-quarter annualized sales, according to Bloomberg Intelligence.

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That valuation is based on the current price range, which could rise if final pricing exceeds the original targets. The IPO will see shares listed on the Nasdaq Global Select Market under the ticker ETOR.

A Second Attempt at Going Public

Founded in 2007, eToro provides a platform for users to trade assets ranging from stocks to cryptocurrencies, often with a social twist, users can follow or replicate the strategies of top investors. The company had previously sought to go public via a SPAC merger at a $10.4 billion valuation but ultimately abandoned that route.

Top gainers from eToro IPO

Goldman Sachs, Jefferies, UBS, and Citigroup are underwriting the deal. While pricing will be finalized shortly, the current trajectory signals strong interest from institutional investors and a potential return of appetite for fintech IPOs that had paused during recent macroeconomic uncertainty.

Initially, eToro aimed to price its shares between $46 and $50. However, growing investor appetite could lift the final IPO price, potentially pushing the company’s valuation to between $4.4 billion and $4.8 billion, Israeli media publication Globes reported. That would exceed earlier estimates of $3.7 billion to $4.1 billion, shared just last week.

Source: Finance Magnates