CFI has signed on as the Official Online Trading Partner for the culminating event of the 2024–25 EuroLeague basketball season, featuring the top four European club teams competing for the championship title.

Partnering with Europe's Basketball Competitions

"We are delighted to welcome CFI as a new partner for our signature event, the Turkish Airlines EuroLeague Final Four," commented Gawain Davies, Chief Commercial Officer of Euroleague Basketball.

"Partnering with CFI, the leading online trading platform in the MENA region, perfectly aligns with our ambition to grow the EuroLeague brand and business across the Middle East. The Final Four in Abu Dhabi presents a unique opportunity to showcase the true spirit of EuroLeague Basketball to new audiences and markets."

According to the company, the collaboration marks a key moment for CFI as it joins forces with Euroleague Basketball and the Department of Culture and Tourism, Abu Dhabi (DCT Abu Dhabi).

The agreement positions CFI alongside one of Europe's most prestigious basketball competitions, the EuroLeague Final Four, which brings together the continent's top basketball teams for a climactic showdown.

Hisham Mansour, the Co-Founder and Managing Director of CFI Financial Group, added: "This partnership reflects our values and aligns with our strategy to connect with the communities where our audiences live and engage, through moments that inspire, unite, and create lasting impact."

More Collaborations with the Sporting World

Beyond branding, CFI reportedly plans to engage audiences with exclusive access and activations, aiming to reflect its core values through memorable moments during the Final Four.

Last month, CFI also entered into a collaboration with the Kuwait Basketball Association (KBA) for the 2025 Kuwait Basketball Season. The collaboration followed another partnership with the MI Cape Town cricket team as the Official Online Trading Partner.

"We're proud to partner with the Kuwait Basketball Association in a way that reflects CFI's broader commitment to performance, visibility, and meaningful community engagement," commented Hisham Mansour, Co-Founder and Managing Director of CFI Financial Group.

Source: Finance Magnates